Having a mobile-friendly website design in Safety Harbor, FL for your business or organization can be summed up into one word: ESSENTIAL. What exactly is a mobile-friendly website, and why is it so important to have one?
What is a mobile-friendly website?
A mobile-friendly website is a website that looks good and functions well on phones and tablets. With a mobile-friendly website, the visitor doesn’t have to scroll left to right to see all of the site’s content or repeatedly zoom in and out to be able to read text. Text is big enough to read without zooming, and links and buttons are big enough and spaced out enough that a person can easily tap the links and button they want without accidentally tapping other nearby items.
Why is a mobile-friendly website is important?
It’s essential to have a mobile-friendly website because website statistics indicate about half of all website visitors are using mobile devices. This percentage has been increasing rapidly and will continue to increase as more people become comfortable shopping and doing business online.
If your website is not mobile-friendly, you are alienating nearly half of your potential customers by not providing for them with a good online experience. Additionally, mobile-friendliness is a ranking factor in Google’s mobile search results, which means if your website is not mobile-friendly, it will not rank as high in Google.
What is responsive web design in Safety Harbor?
From a technical perspective, there are several different strategies for developing a mobile-friendly website. One strategy is to create a mobile website that is separate and distinct from the desktop website. The problem with this strategy is you then have to manage and update two websites. A better solution is what’s known as a “responsive” website.
A “responsive website” is one that changes the way it appears based on the device that is being used to view it. In other words, it is a “smart” website that “responds” to the type of device on which being viewed and the size of the screen – computer, tablet, or smart phone. As the website detects screen size, it displays the website in the most optimal viewing format for that screen. The end result is a single website that is both mobile-friendly and computer friendly. This is the approach we take with our Safety Harbor website design company.
Safety Harbor Web Design
Yes, having a mobile-friendly website is absolutely essential. If your current website is not mobile-friendly, don’t be discouraged. Skyway Web Design and Marketing will work with you to build a new website for your business that provides optimal viewing on all devices. We’ll help you get your business’s message in front of the half of your target market that is looking for what you offer on their phones and tablets.