For businesses looking to make a strong first impression, strong photography matters. The right images can communicate credibility, personality, and quality before a potential customer ever makes contact.
TB Head Shots, owned by photographer LeShayne Maddex, specializes in corporate photography for businesses. LeShayne creates polished images for websites, social media, marketing materials, corporate events, and other business needs.
However, the previous TB Head Shots website highlighted only a limited selection of services and did not fully reflect the quality or expertise LeShayne brings to her work. That’s when she turned to Skyway Web Design and Marketing for a stronger online presence.
About TB Head Shots
TB Head Shots is a corporate photography business that helps companies present themselves with confidence through high-quality imagery.
The company provides photography for websites, social media, marketing materials, events, and other business applications. For LeShayne, strong photography is about more than simply taking attractive pictures. It helps organizations communicate who they are and create a memorable first impression.
LeShayne Maddex, owner of TB Head Shots, shared her perspective on the importance of a strong visual presence, the challenges with her previous website, and her experience working with Skyway Web Design and Marketing.
“As a photographer, people want a strong visual experience. If I don’t have great photos and a professional website, why would someone hire me?”
For a business built around imagery, LeShayne knew her own website needed to reflect the same level of quality she delivers to her clients.
The Challenge: A Website That Did Not Fully Represent the Business
Before working with Skyway, the TB Head Shots website presented only a limited selection of the company’s services.
“My previous website highlighted only a limited selection of services. It was very basic and did not represent my company well.”
The website needed to do more than display photographs. It needed to communicate the credibility of the business, showcase the full range of services TB Head Shots provides, and create the strong visual experience prospective clients expect from an experienced photographer.
LeShayne wanted a website that better reflected the caliber of her work while making it easier for potential clients to understand everything TB Head Shots could provide.
The Solution: Creating a More Cohesive Online Presence
Skyway worked with LeShayne to create a more cohesive and comprehensive website for TB Head Shots.
The team improved the wording throughout the website, organized the information more effectively, and built the site with a strong, search-friendly foundation.
Communication was also an important part of LeShayne’s experience.
“Skyway did a ridiculously good job of communicating. They have great systems in place to keep the project moving forward quickly. They also made it easy to explain my needs and preferences.”
Skyway provided the guidance LeShayne needed throughout the website development process while taking the ideas and information she provided and organizing them into a clear, polished online presence.
Most importantly, the team listened to her feedback and made adjustments to ensure the finished website represented both her business and her vision.
The Impact of a Stronger Website
The new TB Head Shots website gives the company a much stronger online presence and does a better job of showcasing the quality LeShayne brings to her clients.
For a photographer, the website itself is an important part of demonstrating what potential clients can expect.
“It now provides a much better representation of the professionalism we bring to the table.”
Although the website had only recently launched when LeShayne provided her feedback, the early results were already encouraging.
“Just 24 hours after the new website launched, I received my first inquiry for a professional headshot!”
That early inquiry gave LeShayne reason to be optimistic that the stronger website will help TB Head Shots attract new clients while more effectively showcasing its photography services.
View the corporate photography services and portfolio from TB Head Shots.
Would TB Head Shots Recommend Skyway?
Based on her experience throughout the website development process, LeShayne would recommend Skyway to other businesses looking for an experienced web design team.
“I would recommend Skyway to any business looking for a professional web design team.” — LeShayne Maddex, TB Head Shots
LeShayne particularly appreciated Skyway’s communication, organization, and ability to turn her ideas into a cohesive online presence.
“They communicate well and know how to turn your ideas into a cohesive online presence.”
She also appreciated how easy the team made it to communicate her needs and preferences, as well as their willingness to listen carefully to feedback and make adjustments throughout the project.
Could Your Business Benefit From a Better Website?
If your business is in a similar situation, we would love to come alongside you and help you with professional website design so you can experience a similar impact.
Skyway Web Design and Marketing helps businesses create polished, effective websites that strengthen their brand, clearly communicate their services, and make it easier for prospective customers to connect.
Complete the form below (mobile) or to the right (desktop) to schedule a call!
What Do You Think?
What do you think of TB Head Shots and its story?