A “Search Engine Friendly” Website is not SEO in Tampa, FL

It’s not easy to understand all the terminology related to websites and how it applies to your website. One common term is “search engine friendly.” Another one is SEO (search engine optimization). They sound similar, but are search engine friendly and SEO services in Tampa really the same thing?

Search Engine Friendly Websites in Tampa

The phrase “search engine friendly” and the acronym SEO mean two different things. It is important to understand the difference between these two terms when creating and maintaining a website for your organization or business. When a website is “search engine friendly,” it means the website can be read by search engines and it is capable of being optimized for search engines.  This is good quality.  If you’re getting a new website in Tampa or anywhere else, you want to be sure search engines aren’t going to have problems.

However, if a website is only “search engine friendly” and the company building does not specifically indicate search engine optimization (SEO) is also being included, the website will not be optimized and probably will not rank well in search engines.

It’s kind of like going to a pet-friendly restaurant.  They allow pets, but they’re not going to give you one.

Unfortunately, we’ve seen many organizations have beautiful new search engine-friendly websites built for them under the assumption that they will obtain high rankings on search engines, only to be disappointed when they learn SEO was not included.

SEO in Tampa, FL

In order to get a good search ranking and be visible to internet searchers, not only must a website be search engine friendly but SEO services must also be performed on the website as well.

SEO services in Tampa are usually very labor intensive.  They typically include keyword research to determine the best keywords to target and on-page optimization where the content of the web pages is optimized to rank well for those keywords.  They may also include link building, content creation, setting up local listings, search ranking reports, website monitoring, and more.  Because so much high-skilled work is involved, a website developer will never throw in SEO with website development at no extra cost.

Beware of DIY Websites

Some companies that provide do-it-yourself websites say they offer search engine-friendly websites, but these DIY companies won’t go as far as SEO. So in a way, a company or organization that uses a DIY website builder is kind of left hanging when it comes to making the website as visible as possible. What’s even scarier, some DIY companies don’t even offer the ability to make the websites search engine friendly at all, which means that the creative and attractive websites being built through that company don’t even have the option to be optimized for search engines. The websites won’t rank high at all and won’t do for the companies or organizations what they need them to do.

When you partner with Skyway Web Design and Marketing, all of these shortfalls will be avoided. Our SEO services will help your website rank high in search engines so you can connect with new customers and grow your business.  Contact us today to discuss Tampa SEO services for your company!