What search engines will my site be listed in?
More than 95% of searches take place on Google and Bing, so we primarily focus our efforts on those search engines.
How long will it take before my site is listed in the search engines?
We can complete the SEO Audit, Keyword Research, and On-Page Optimization in three weeks. Because we collaborate with you and your input is needed in each step of the process, your responsiveness will impact that timeline.
When will I see improvements to my search rankings?
After we have completed the On-Page Optimization of your website, it usually takes a week or two before we begin to see an impact on search rankings. You should see some improvement your search rankings for some targeted keywords within that time frame.
For more difficult keywords, you may not rank in the top 30 for a year or longer. A major emphasis of the Progressive SEO Management service is to grow the authority of your website by adding quality content and links to your website, so that it can compete for more competitive keywords.
Building the authority of a website in the search engines takes time. Exactly how much time depends on many factors, including: how new your website is, how much authority your site has when it starts the service, how competitive your market is, what changes the search engines make to their algorithms, and more.
Tell me more about the Progressive SEO Management service.
Search Engine Optimization
We begin by doing an SEO Audit to determine if there are any technical issues that are preventing the website from ranking well and need to be resolved. Then we work with the client to resolve these issues.
Next, we perform in-depth keyword research to determine which keywords have the best combination of relevance, popularity and competition. From that we develop a Keyword Plan. This plan will include the keywords we will target immediately with the search engine optimization. The plan is designed to start increasing website traffic immediately by targeting keywords you can rank well for now as well as set a plan for reaching the most competitive keywords in your market. You and SKYWAY WEB DESIGN & MARKETING must then both agree on the keyword plan.
Next, we develop a comprehensive On-Page Optimization Plan. This plan includes all the changes we recommend making to your website – both those visible to visitors as well as “behind the scenes” changes – to help improve its search rankings for the targeted keywords. You are given the opportunity to review and discuss the Plan, then we will implement the changes to the website.
During the first week of each month, we create, review, and send an SEO Report containing search ranking and traffic reports. The report will include links to videos that walk you through the various parts of the reports and explain them. You can also request to schedule a call to review it with a Skyway SEO.
Article Creation/Sharing
One strategy Skyway Web Design & Marketing utilizes to add quality content, obtain links, and increase a website’s authority is through article creation and sharing. To do this, we will setup a blog on the client’s site if one does not already exist. We then schedule a phone interview with the client in which we discuss pre-determined questions related to the client’s organization, products, services, and industry.The interview is recorded, and we use the content of that interview to write blog articles on the client’s behalf. (The audio recording is never published or shared, only used to write articles for the client.) The number and frequency of the articles is defined in the SEO contract.
Skyway Web Design & Marketing also shares each of the client’s articles on up to 3 of their social networking profiles. Usually, Facebook, Twitter, and Google My Business are the preferred social networks, but if the client is active on other social networks, they can choose others.
Typically, we can produce 10-15 articles per interview. Additional interviews are scheduled as needed.
Link Building
Link Building is another element of the PSEOM service designed to grow your website’s authority. By creating high quality blog posts for your website, it not only adds high quality content to improve search rankings, but provides content others can link to, naturally gaining “backlinks” and building authority. In addition, we’ll get “backlinks” to your site on blogging, micro-blogging, and social sites. These links help build a base of authority to your site to help keep your link profile diverse and natural in the eyes of the search engines. The number of links acquired each month is defined in the SEO contract.
Ongoing Monitoring, Reporting, and Updates
A mistake many organizations make is opting for a one-time optimization service. The problem with this approach is that after the website is optimized, the organization updates their website, gradually eliminating the optimization changes implemented by the SEO. Additionally, Google and other search engines are constantly updating their search algorithms, which means websites need to be updated regularly to account for algorithm changes. Also, continually updating your website with high quality fresh and updated content, like we provide through blogging, benefits the rankings of your website.
Our Progressive SEO Management service includes:
- Monitoring all optimized web pages for changes. When you change a page we’ll know about it and review the changes. If we’re concerned a change my negatively impact your search rankings, we’ll contact you and recommend additional changes to prevent that.
- Reporting your search rankings and search traffic to you in a monthly SEO report so you can see how your SEO services are impacting your website’s search rankings and traffic.
- Updates. If your report shows a drop in search rankings or if the search algorithms change significantly, we’ll recommend optimization changes to counter those events.
Guaranteed Top 10 Rankings
We guarantee at least 5 top 10 and 10 top 20 search listings. If your website does not rank in the top 10 for at least 5 of those keywords/search engines and in the top 20 for 10 of those keywords/search engines you have two options. The first option is to continue the Progressive SEO Management service giving Skyway Web Design & Marketing the opportunity to improve the clients search rankings in order to get into compliance with the Terms and Conditions. The second option is to request a refund for the month which Skyway Web Design & Marketing did not meet the guarantee.
If the client chooses to request a refund, the client is only eligible for a refund for the one month where the guarantee was not met. The refund must be requested within seven business days after receiving the ranking report from Skyway Web Design & Marketing showing the guarantee was not met. If the client exercises the right for a refund, the contract will be voided.
If this occurs, with no contract in place, the client and SKYWAY WEB DESIGN & MARKETING have the option to negotiate a new contract with new terms that may or may not include guarantees.
Progressive Optimization
As the Progressive SEO Management service continues, the client’s website will become stronger, more authoritative and able to compete for more popular, competitive keywords.
Once a year, at the anniversary of the service, Skyway Web Design & Marketing will perform new keyword research and competition research. We will use the original keyword plan as a guide; however, by re-performing the keyword research we can see if search trends have changed and adjust the keyword plan as necessary. If any changes are made to the keyword plan, Skyway Web Design & Marketing will contact the client about the changes and both the client and Skyway Web Design & Marketing must agree on the new keyword plan.
Skyway Web Design & Marketing will then create a proposal of the changes for the new optimization and send that proposal to the client for their approval. Upon approval, the optimization will be implemented in the same way that the original optimization was implemented unless otherwise agreed to by both Skyway Web Design & Marketing and the client.
Additional Progressive SEO Management Information:
While we monitor your website to see if you have made any changes to it, we also encourage you to let us know about any changes you make so that we can review the changes to evaluate the effect of the changes on the optimization and determine if any modifications need to be made to keep the page fully optimized.
If you have made any minor changes, we will review the changes and if we believe the changes will negatively affect search rankings, we will contact you and recommend additional changes to maintain the optimization of the page.
Skyway Web Design & Marketing retains the right to determine what constitutes“minor changes.” Minor changes are generally defined as no more than one paragraph added or changed. If more changes have been made to the page, the client will be required to order the Web Page Re-Optimization service in order to maintain the optimization of the page.
If you make major changes to your web page which require the purchase of the Web Page Re-optimization service and you do not to purchase that service, this will result in the site being not fully optimized and prevent us from being able to continue work on the optimization of your website. This does not void the contract. You are still obligated for the full length of your contract including all monthly payments. We will continue to monitor the site and its rankings and continue any services (such as link building) as we are able as well as recommend that you fully optimize the page for as long as you continue the service.
The Progressive SEO Management service is able to affect the rankings of a site through the use of search engine approved SEO techniques (sometimes referred to as “white hat” SEO). There are other SEO techniques which the search engines do not approve or specifically prohibit (these techniques are sometimes referred to as “black hat” SEO). These unapproved or prohibited methods can affect your rankings as well causing a drop in your website’s rankings or even the banning of your website from the search engines. You are free to engage in search engine optimization techniques and link building activities outside of the services included in the Progressive SEO Management service, however, Skyway Web Design & Marketing does require that all of these techniques and activities be search engine approved (white hat) techniques. If you, the client, engage in techniques or activities that are not search engine approved or are specifically prohibited by the search engines (black hat) whether intentionally or unknowingly, this will void guarantee of the Progressive SEO Management service and Skyway Web Design & Marketing is not responsible for any negative effects such actions may have on your website or organization. Some of these unapproved or prohibited techniques include but are not limited to:
- Keyword stuffing
- Participating in link farms
- Purchasing links that do not include a nofollow tag
- Cloaking
- Hiding text
We encourage you to contact the Skyway Web Design & Marketing team member managing your SEO service to review any search marketing strategies before engaging in them to be sure all activities are search engine approved.
Skyway Web Design & Marketing will also provide modifications to the optimization of the web page as necessary to keep the optimization up to date with the latest trends and strategies. We retain the right to determine what those new trends are and whether changes to the page are required.
Skyway Web Design & Marketing requires a 12-month contract with the Progressive SEO Management service. In this 12-month contract, you (the customer) agree to continue the Progressive SEO Management service for at least 12 months. The service can be canceled, however, under the following terms: If the client wants to cancel the service, the client must submit the cancellation request in writing by email to support@SkywayWeb.com or by postal mail Skyway Web Design & Marketing Inc, 1906 Firefern Ct Ste 107, Trinity, FL 34655 and receive confirmation from Skyway Web Design & Marketing acknowledging the request has been received and processed. If the service is canceled before 12 consecutive monthly payments have been made, the customer must pay a $1000 early cancelation fee. Other processing fees may apply as well. If the customer cancels the Progressive SEO Management service early, Skyway Web Design & Marketing will charge early cancellation fee to the credit card or checking account used for the original payment or the credit card currently setup for the auto-recurring billing. If neither of these credit cards is active, valid, or the payment cannot be processed, the customer must provide payment via a different credit card or checking account information within 15 days of the request of cancellation. If the contract is violated by non-payment, the customer will be required to pay the amount owed for those unpaid months for which the service was performed. The customer may be given the opportunity to resume their service at that time at the discretion of Skyway Web Design & Marketing, or the non-payment may be treated as an early cancellation with all early cancellation fees applicable. After a cancellation request has been received and all fees and payments have been received, Skyway Web Design &Marketing will process the request in no greater than seven (7) business days, after which SKYWAY WEB DESIGN & MARKETING will cancel the client’s service and no longer charge the client the monthly fee.
Skyway Web Design & Marketing requires auto-recurring monthly billing with the Progressive SEO Management service. Skyway Web Design & Marketing will automatically bill the same payment method each month. If payment method used to make the initial payment becomes invalid (cancellation, expiration, etc.) it is your (client’s) responsibility to contact Skyway Web Design & Marketing with a new valid payment method. The Progressive SEO Management service requires a 12-month commitment; however, the service is not limited to 12 months and may continue after 12 months. Once that 12-month commitment is completed, Skyway Web Design & Marketing will continue to perform the service and bill your payment method each month until the service is cancelled by the client. If client wants to cancel the service, client must submit the cancellation request in writing by email to support@SkywayWeb.com or by postal mail Skyway Web Design & Marketing Inc, 1906 Firefern Ct Ste 107, Trinity, FL 34655 and receive confirmation from Skyway Web Design & Marketing acknowledging the request has been received and processed. After a cancellation request has been received, Skyway Web Design & Marketing will process the request in no greater than seven (7) business days, after which SKYWAY WEB DESIGN & MARKETING will cancel client’s service and no longer charge client the monthly fee. Notification of cancellation must be received BEFORE your service’s renewal date to prevent that month’s payment from being charged to your credit card. Skyway Web Design & Marketing will not refund the monthly payment if you contact us on your renewal date or after.
The initial optimization takes 3 weeks. However, during the initial optimization process there are several points where we require a response from you, the client. These include our requests for you to complete the information form at the beginning of the service, approve the recommended keywords, provide text (not always required), and approve the proposal of the optimization. If delays in our receiving a response from you cause the initial optimization to take longer than the normal 3 weeks, the monthly payments will still begin the month after your initial payment was received, regardless of whether the optimization has been completed.
All search engine optimization services provided by Skyway Web Design & Marketing are intended to improve the search engine rankings of the optimized web page. Skyway Web Design & Marketing is only responsible for improving the search engine rankings within the Guarantee (when applicable). The improvement in the search engine rankings typically will increase the traffic to the optimized web site and the increase in traffic may also increase the sales or conversions on the website; however, there are many factors outside the scope of Skyway Web Design & Marketing’s search engine optimization services which contribute to both increased traffic and increased conversions. Therefore, Skyway Web Design & Marketing is not responsible for an increase in traffic, conversion or sales.