What Is Content Marketing and How Does It Support SEO?

SEO Consultant in Clearwater, Safety Harbor, Tampa, FL, and the Surrounding Areas

If you’re trying to grow your visibility online, you’ve probably heard the phrase “content is king.” But what does that really mean? At its core, content marketing is one of the most effective ways to increase your website’s authority and rankings. It’s also one of the most misunderstood.

If you want to improve your search engine optimization (SEO in Tampa), attract more qualified leads, and show Google that your business knows its stuff, then content marketing isn’t optional—it’s essential.

Many people in Clearwater, Safety Harbor, and Tampa have asked this question, even if in different ways. Maybe you’ve asked one of these questions yourself:

• What is content marketing?
• Does content really help my website rank better on Google?
• What kind of content should I be creating for SEO?
• How often should I be publishing new content?
• Do I need a blog for content marketing to work?

In This Article…

In this article, we’ll break down what content marketing really means, why it’s so important for SEO, how it reflects EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), and what business owners in the Clearwater area should focus on to get the most value from their content strategy.

What Is Content Marketing?

Content marketing is a type of marketing that involves creating and sharing content—like blog posts, videos, or social media—that doesn’t directly promote your services but instead helps educate or engage your audience.

“Content marketing is not explicitly promotional. It’s designed to stimulate interest in a product or service by being helpful, informative, or entertaining.”

Some examples of content marketing include:

• Blog posts answering common questions
• Videos that explain your services or process
• Infographics with helpful stats or tips
• Podcasts and interviews
• Social media posts that inform or inspire

At Skyway, we practice what we preach. This very blog post—and the video that accompanies it—are part of our own content marketing strategy.

How Does Content Marketing Improve SEO?

Content marketing and SEO go hand in hand. High-quality content is the foundation of any successful SEO campaign. Here’s why:

1. It Targets Relevant Keywords

The best content answers questions your audience is already asking. That’s where keyword research comes in. Whether you’re a roofing contractor or a nonprofit director, you should focus your content around the search terms your potential customers use.

“If you’re a lawyer, you shouldn’t be doing cat videos as part of your content marketing. Your content needs to relate to your industry and what your audience cares about.”

“87% of B2B marketers say content marketing helped them create brand awareness in the last 12 months.” — Neil Patel – 2025 Content Marketing Statistics

Working with a knowledgeable Tampa SEO agency ensures that your content strategy is built on keyword research, competitive analysis, and SEO best practices—all aligned with your business goals.

2. It Shows Google Your EEAT

Google uses signals of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) to determine which websites to rank higher. When you regularly publish thoughtful, well-structured content, you demonstrate your credibility to both users and search engines.

3. It Builds Long-Term Authority

The more quality content you publish, the more chances you have to rank in Google—and the more backlinks you may earn. Over time, that content acts like digital real estate, working 24/7 to bring in new visitors.

4. It Keeps Your Website Fresh

Search engines love fresh content. Regular updates to your site show Google that your business is active and relevant. Adding blog posts or new pages gives your site a better shot at ranking higher in local searches.

5. It Brings in Visitors Who Convert

Content isn’t just about getting traffic—it’s about attracting the right traffic. When your articles answer specific questions or solve real problems, you’re more likely to earn a visitor’s trust and turn them into a customer.

What Makes Great Content?

According to Skyway Web’s SEO consultant, Paul Steinbrueck, content marketing only works if the content is:

• Helpful – Answers real questions or solves problems
• Engaging – Interesting, funny, or emotionally compelling
• High-Quality – Well-written and visually appealing
• Consistent – Published regularly to build momentum

“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” — DemandMetric

And once the content is created, it has to be optimized. That means writing effective titles and headings, using keywords thoughtfully, and formatting the article to be easy to scan.

Why Choose a Content Marketing Company in Clearwater, Safety Harbor, or Tampa?

If you live in Clearwater, Safety Harbor, Tampa, FL, or the surrounding areas and are looking for an SEO consultant, contact us.

We provide SEO consultant services to help you succeed in your business and mission.

 

Skyway Website Design and Marketing Services

Skyway is a what is content marketing agency serving Clearwater, Safety Harbor, Tampa, FL, and the surrounding areas. Let us help you build authority and visibility through proven SEO content strategies.