For every Trinity, FL business, maintaining a website that achieves high rankings on search engines is vital to the visibility and ultimate success of that website and the business. A website that’s buried under competitors or is just difficult to locate will not receive nearly the same amount of traffic as one that is clearly visible. SEO and website marketing is so important to ensure that your website isn’t lost in the depths of search engines.
Ultimately, SEO in Trinity is NOT about Search Rankings
While SEO services and marketing are crucial to the success of a website, are they crucial to the success of your business or organization as well? Simply put, SEO is very helpful and important. But the end goal is not to boast top rankings and gain more website visitors, but to grow your business. The ultimate goal of SEO is to increase sales for your business.
We at Skyway take the time to help you determine strong goals for your business or organization and work with you to set those goals. With our marketing experience at your fingertips, we’ll use our SEO knowledge to create SEO goals. That is, we’ll set numeric, trackable goals that will clearly identify if our SEO marketing for your business or organization is helping meet your ultimate goals of greater sales.
When a company knows how much revenue is being generated from customers who are coming to the business from search engines, the return-on-investment (ROI) of the search marketing services can be calculated. Then the company can make informed decisions about its marketing options.
The Big Challenge with ROI
While some of our tracking is monitored online through search engine marketing programs and analysis, if a business’s customers make purchases offline, there is only one way to track how much revenue is generated by SEO:
When a customer makes a purchase or signs a contract, the only way to know if he or she learned about your business through an online search or some other form or marketing is to ask them. A system need to be put in place to ensure all new customers are asked how they heard about the company, and a system needs to be put in place to track and tally customer responses.
This takes time and effort, but it’s the only way to know for sure the money you’re investing in SEO is producing a good return.
If you’re tired of wondering whether your Trinity SEO is really worthwhile, and want real-world results with a documented ROI, contact us at Skyway Web Design and Marketing and let’s talk.