Conventional wisdom says, “Your website is the first impression many people have of your business.”
Sometimes this is true. But consider this: most people start their search for just about everything using search engines. When people do this, their first impression of your business is your search listings.
Rogue Search Listings
We work with a lot of businesses in the Tampa, FL area and one of the most common Tampa SEO problems we see is businesses that have old local search listings that contain old, inaccurate information. How does this happen?
- In some cases, the business had an employee or SEO company create local listings for them in the past. The employee or SEO company is no longer working for the company, and they didn’t pass along login information before they left.
- In other cases, the business owner may have created the local search listings themselves but didn’t document their work. Maybe they have relocated their business and can’t remember how to log in and update their local listings.
- It’s also common for some local citation/listing sites to create listings for businesses on their own, gathering the information for the listing from various places around the web. So, it’s possible neither you nor a former employee created the listing, but the listing is still there…with the wrong information.
These inaccessible, rogue search listings can cause major problems for potential customers looking for your business. They could point people to the wrong address or phone number. They could confuse people with two listings that contain different info.
Local Tampa SEO
Dealing with rogue search listings can be complicated and frustrating. A local SEO professional can help, but not all do. Some just set up new local listings without even realizing some local listings already exist.
A quality, local Tampa SEO company will not only create local listings for your business, but they will also search for rogue search listings that could confuse prospective clients. They’ll work with you and the search engines to either remove or regain access to these rogue listings.
Skyway Web Design and Marketing is a knowledgeable, experienced SEO company that offers web design and local SEO services in Tampa, FL, and the entire Tampa Bay area. If you have rouge search listings with inaccurate information, check out our Tampa SEO services on our website and contact us to discuss how we can help your company successfully reach its target audience.