When it comes to SEO in Clearwater, Tampa, or anywhere, many people make the mistake of thinking once their website is optimized and local search listings are created, the search engine optimization work is done.
This is a complete myth.
The search engines, your search rankings, and (hopefully) your website are constantly changing. If no one is paying attention to these changes and making adjustments, your search engine rankings will most certainly drop over time. This will cause website traffic to decline which will result in lower sales and revenue for your business.
Let’s examine how SEO maintenance and monitoring affect the success of a website and the business.
1) Monitoring Changes to the Website
Hopefully, your company’s website is being updated consistently to keep customers and potential customers informed about new products, services, events, and promotions. If the person updating the website is not familiar with SEO, it’s highly likely they will accidentally remove optimized content from the website causing search rankings to drop.
All of Skyway’s Clearwater SEO services include website monitoring. We have software set up to check our clients’ websites regularly. If a client changes their website, we are notified and review the change. If the change will affect search rankings, we contact the client and propose additional changes so the client is still able to update their website without hurting their search rankings.
2) Monitoring Changes to Search Engines
Did you know last year Google made more than 1600 changes to its search engine?!?
Some of these changes were to the algorithms that determine search rankings, others to the layout of its search engine results pages (SERPs). Today, Google penalizes websites for things that were common SEO tactics just a year or two ago. It gives a boost in search rankings for things that were non-factors a year or two ago.
If you have your website optimized as a one-time service and then no SEO maintenance is performed after that, what do you think is going to your search rankings over the next year when Google makes another 1600 changes? It won’t be pretty.
At Skyway, our Clearwater SEO team spends a significant amount of time reading SEO news, participating in SEO forums, and conducting our own SEO tests to make sure we are familiar with all significant changes to the search algorithms. When the search engines change, we change our strategies and our client’s websites to match.
3) Monitoring Search Rankings
Even when a website and the search engines are being monitored, sometimes other issues can affect search rankings. If no one is regularly checking a website’s search rankings, they could drop unexpectedly, costing the site new visitors without anyone knowing.
Skyway Web Design and Marketing runs monthly search ranking reports for our clients and reviews these reports. If there are any unexpected drops in search rankings, we investigate them to determine the cause and propose steps to improve search rankings.
Clearwater SEO Management
When a company hires a Clearwater SEO agency to perform a one-time optimization service with no monitoring and maintenance, over time their search rankings will drop. This is why we at Skyway don’t even offer one-time SEO services. All of our SEO services include maintenance and monitoring to ensure your company’s search rankings and website traffic continue to improve, leading to more customers for you.